Sonos Spring Sales Campaign System
2026Services Provided
Art Direction, Campaign Design, Product Design, CRM, Web
Role
Lead Designer, Motion Design, Art Director
Creative Team
Creative Director, Andrew Clarke
Creative Director, Copy, Stephanie Brennan
Art Director, Hanna Yang
Spring never hinges on a single moment. It always unfolds. This campaign moves across Father’s Day, the busy graduation season, and the World Cup while maintaining a consistent visual language. Leading art direction and design production, I built a multi-holiday system that eliminates one-off executions and enables teams to adapt quickly across global markets.
Hazy macro-photography and saturated color create warmth, with added grit for texture. Floral elements drawn from Santa Barbaran plant life, including birds of paradise, jewelflowers, and spiked aloe, abstracted through tight shots, minding energy over literal depiction. Built for CRM and web, the system allows for shifts of copy, mood, and language.