Rolling Stone X Sonos - Mexico OOH
2026Services Provided
Art Direction, Brand Design, Product Design, CRM, Web
Role
Lead Designer, Art Director, Motion Designer
Creative Partners
Photographer, Diogo
Rolling Stone
Supporting Creative Team
Lead Creative Director, Andrew Clarke
Creative Director, Copy, Stephanie Brennan
Art Director, Hanna Yang
Working closely with Rolling Stone, musician Meme del Real, and photographer Diogo, I led visual identity, production, and motion for a 20+ OOH placement across Mexico's largest cities and local communities. Spanning airports, major malls, and highways, the campaign was built for scale and visibility through a multi-format system. With brand awareness in mind, the OOH is embedded in Mexico's visual storytelling, marking Sonos as a cultural participant.
A duotone gradient of blue and red-orange leads the identity, with mood and motion drawing from Mexico's tradition of high-contrast expression across textiles and pottery, and extending into its contemporary design scenes. Typography and composition remain consistent with Sonos' brand standards, allowing both color and Meme's photography to carry the work.
Find the original article and artist spotlight here.