Matthew Wong - MFA Exhibition Concept
2024Services Provided: Brand Identity, Art Direction, Product and Social Media
Role: Designer, Copy Writer
Inspired by Canadian Modern Artist Matthew Wong’s love of the arts, poetry, and Westerns such as ‘Once Upon a Time in the West’ by Sergio Leone, this reimagining of Wong’s exhibition recently on display at Boston’s Museum of Fine Art hopes to further share the background and references to both Wong’s vibrant personality, as well as exploring his real-world Western influences through found archival visuals, an interactive website, and AR filter.
The exhibition's branding includes an AR Instagram filter, a Figma-interactive website, social media, and an exhibition preview video. 2024 academic project.
Western Archetypes AR Filter
Western Archetypes AR Filter Cards